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Cinema reopened after the outbreak

Date: 2020-07-20
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Cinema reopened after the outbreak

After being shuttered for nearly six months, China's cinemas - which have the most screens in the world - will steadily reopen in the low-risk areas under COVID-19 prevention protocols from July 20, said China Film Administration, the country's top sector regulator.

 

As of Sunday, China's pre-sale box office at 391 cinemas in 83 cities has surpassed one million yuan ($142,900) on the first day of reopening, according to Maoyan, an online platform that provides film and TV data and compiles rankings.

 

All tickets – which are sold in alternative seats - should be reserved online with providing the buyers' identities. Besides, viewers are required to wear masks during the entire screening.

 

Also, at every screening – with the film's length no longer than two hours – the theater is required to sell no more than 30 percent of all seats. Cinemas will not sell snacks or drinks.

 Cinema reopened after the outbreak

Every pair or group of audience - who come together to watch a film - are required to sit at least 1 meter away from other viewers, said the guideline.

 

Why it matters: China's box office earned $9.2 billion last year, making it the world's second-largest film market behind the US, but the industry has suffered huge losses this year due to both domestic and Hollywood new releases being either postponed or canceled.


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